anization","name":"AI Labs by First Movers","url":"https://labs.firstmovers.ai"},"instructor":{"@type":"Person","name":"Julia McCoy"},"hasCourseInstance":[{"@type":"CourseInstance","courseMode":"Online"}]}1e:T73f,

This course walks you through building a content strategy that genuinely connects with your ideal audience and keeps your brand relevant over time — using AI not as a shortcut, but as the infrastructure that closes the gap between your ideas and the people waiting for them. Most people add AI tools without a strategy and wonder why the results feel generic. The real problem is not the tools — it's the absence of a clear framework connecting those tools to your business goals. Julia shows you exactly where that connection happens and how to build from it.

Throughout the course, you will follow Julia's step-by-step process for defining your Dominant Selling Idea, crafting micro scripts that your audience naturally repeats, and building a platform-specific content framework across LinkedIn, X, YouTube, podcast, and community.

You will see how to use Claude to generate content trained in your voice, map your full content journey from awareness to loyalty, and apply a hybrid workflow where human strategy drives AI execution — producing results Julia describes as a 25X output increase. By the end of this course, you will have:

- A defined Dominant Selling Idea (DSI) that drives every piece of content you create
- A set of micro scripts — short, memorable phrases that reinforce your brand and get repeated
- A platform content framework mapping what type of content you produce, where, and why
- A hybrid workflow pairing human strategy with AI-powered execution using Claude and ChatGPT
- A 30-day AI content implementation plan with clear steps from audit to scale

This course is designed for entrepreneurs, marketers, and content creators who want to build a lasting brand and consistent content presence without relying on a large team or burning hours on ma

How to Create a Content Strategy that Builds Your Brand (with AI)

Course Overview

Course Overview

Julia McCoy

Course Review

Course Review